Policy counsel and fashion law professor Kenya Wiley penned an opinion piece for WWD on why brands and retailers must make data protection a priority—ahead of the Federal Trade Commission’s privacy rulemaking deadline on October 21.
Kenya also noted the connection between data and diversity. “Numerous brands made pledges or commitments to improve their organizations’ diversity, equity and inclusion practices following America’s racial reckoning in 2020,” stated Kenya. “Yet if an organization’s algorithms discriminate or lead to bias for certain consumers, their DEI statements are meaningless.”
